www.retailbooks.com.au

In Good Company — $29.95
Using Rebecca and Kirsty’s own experiences of setting up Gapwork.com — which has a projected turnover of £1 million for 2005 — as well as featuring the experiences of other female entrepreneurs, In Good Company covers the essential elements of a successful business start-up. Direct, accessible and humorous, this book covers all you need to know about ideas, money, people and growth.

The Art of Engagement — $44.95
Through stories, illustrations, and insightful observations Haudan explores the concept of engagement in business--from the “roots of engagement” to the six reasons why so many workers rank themselves as disengaged to the keys to unlocking engagement in any organisation. He also includes a framework for implementing the process of strategically engaging employees as well as a self-assessment for checking your own company's level of strategic engagement.

Neo Power — $32.95
What they discovered was a new economic order which they named Neo. The term describes a 'new breed' of people who are better educated, vote for the Coalition but prefer Labor's progressive social views, like football but love the arts, dominate the internet, believe food is a celebration of the day, and importantly for retailers, earn more, spend more and expect more. As consumers they love authenticity, change, quality, technology and luxury.

Win in Business — $24.95
Peter reveals behind-the-counter stories about the amazing success story of this award-winning coffee franchise, as well as other brands, like McDonald’s, which he helped to build through his advertising career.

New Retail — $99.95
Projects presented here range from flagship stores for luxury clothing designers to department stores and supermarkets. They include the Carlos Miele store in New York (Asymptote), four stores for Louis Vuitton in New York and Tokyo (Jun Aoki), Selfridges in Birmingham, UK (Future Systems), two clothing boutiques in Sao Paulo (Isay Weinfeld), and Y’s Store in Tokyo (Ron Arad).

Plastic Culture – How Japanese Toys Conquered the World — $25.00
Brimming with lavish, full-colour illustrations of cult and limited edition toys, and with an in-depth look at the work of Japanese artists Takashi Murakami and Yoshitomo Nara, Hong Kong trend-setters Eric So and Michael Lau, and many other leading players in the world of designer toys, this is a book that will appeal to a wide range of readers: from those interested in the latest trends in contemporary art and toys, to toy collectors, retailers – and anyone with an interest on Japan’s influence...

The Starbucks Experience — $29.95
This book contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world’s most admired companies. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there – the ‘partners’ – and the special experience they create for each customer.

The Rise and Fall of Marks and Spencer — $26.95
For decades Marks & Spencer was the most successful retailer in the world. Its clothes were a byword for affordable quality and its food halls pioneered ready-prepared meals. Then suddenly they were dowdy, the staff deserted in droves and the shares plummeted – but the annual results in April 2006 show that the company is on the mend. What went wrong and how have things improved? In new chapters covering the Philip Green bid and the Stuart Rose recovery plan, and covering the Christmas 2006 trading...

Shopping, Seduction & Mr Selfridge — $49.95
Welcome to the fabulous world of Harry Gordon Selfridge (1856-1947): father of modern retailing, philanderer, gambler, dandy and the greatest showman the consumer world has ever known. In Shopping, Seduction and Mr Selfridge, the bustle of turn-of-the-century America is thrillingly evoked by fashion PR legend Lindy Woodhead as we're introduced to the men who created the first department stores – what Zola called 'great cathedrals of shopping'.

Future, Inc — $39.95
Every year, companies spend millions of dollars to "future-proof" their businesses. Those that have the ability to analyze and understand how impending changes in the economy, politics and society will affect their business have managed to turn uncertainty into opportunity asnd succeed brilliantly.

India Arriving — $39.95
Once the jewel in the crown of the formidable British Empire, India has been surrounded by myth for years. After gaining independence in 1948, this often misunderstood country found itself faced with a new sense of freedom—and along with it, enormous burdens and challenges. While exotic, mysterious, and seductive, it has also become an economic force to be reckoned with. With the fourth largest economy in the world, the largest youth population on Earth, and a thriving middle class, India is the...

The Confident Speaker — $25.95
“Speaking before a group stresses many otherwise capable people, and as a result their anxiety cripples their careers. Monarth and Kase offer the antidote in their highly readable book.”-Dianna Booher, bestselling author of Speak with Confidence and Communicate with Confidence

Blue Ocean Strategy — $58.00
In today’s overcrowded industries, competing head-on results in nothing but a “bloody red ocean” of rivals fighting over a shrinking profit pool. But authors Kim and Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.

How to Do Business in China — $12.95
China’s economic ascent and rapidly expanding consumer market has captured the imagination of business people the world over. But while full of new opportunities there are also traps for the unwary.

How to Write Better Business Letters — $29.95
This practical instruction guide shows you how to write effective business letters of every kind. It will also help you make optimal use of word processing software and teach you to communicate professionally on the Internet. You’ll find more than 70 examples of model letters, including credit applications, letters of enquiry, orders of goods and services, formal business announcements, letters of recommendation, and sales promotional letters of the type used by direct marketers. The newly expanded...

101 Ways to Have a Business and a Life — $24.95
If you are struggling to find balance in your life, Andrew Griffiths latest title in the hugely popular 101 series is certain to help. 101 Ways to Have a Business and a Life is filled with practical tips to help any business owner win the battle of balance and take control of their lives.

Butterflies Be Gone — $24.95
Recognize the physiological symptoms of speaker’s nerves. Identify your unique anxiety profile and develop a customized plan. Prepare and practice intelligently for any speaking engagement. Establish comfort by making friends with your audience. Use breathing and body work to calm your mind. Speak "off the cuff" with confidence.

Small is the New Big — $19.99
Small is the new big because big has gone from a huge advantage to a liability. Authentic stories spread and last, but lies get exposed faster than ever. The ability to change fast is the single best asset for any person or organisation. Aretha was right: Respect is the secret to success. It’s easier than ever to become remarkable. There’s no excuse for sticking with mediocrity.

Private Label Strategy — $50.00
Most important, they lay out actionable strategies for competing against--or collaborating with--private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Labels enables managers to navigate profitably in this radically altered landscape.

101 Secrets to Building A Winning Business — $24.95
Renowned small business expert, Andrew Griffiths, suggests a range of actions that will turn your bright idea into a winning and money making business. His suggestions are easy to implement, fast, proven and most importantly — they won't break the bank.

The Idea Generator — $19.95
Ideas are the lifeblood of any business. But have you ever been stuck for one? If you have, then The Idea Generator is for you. It outlines 60 effective and practical tools to help you create a range of big, new concepts. Each tool is simple to use and includes hints on how and when to use it for the best results.

Giving Presentations — $19.95
The books in the Harvard Business School Pocket Mentor series are designed to offer immediate solutions to the challenges managers face every day. Each book is packed with handy tools, checklists, and real life examples, including a Test Yourself section to help identify strengths and weaknesses.

Private Label — $59.95
Private Label examines the recent international growth of private label or retail brands - and the threats posed to manufacturers by this growth. The book provides strategies to combat these dangers and suggests how brand managers could use this situation as an opportunity to revitalize their brands. Private Label also demonstrates ways in which retailers can maximize the potential of their own private labels.

Anatomy of a Trend — $35.95
Throughout are real-life stories of both famous and anonymous movers and shakers who have had worldwide influence in changing our styles of living, including business leaders, designers, and artists, while also conveying the fascinating development of little-known trends that perfectly illustrate the trend's life cycle. Anatomy of a Trend explores every level of this remarkable process-making it easy for you to benefit from the powerful social dynamic that causes trends to take off and spread.

Working Ethically — $24.95
This book covers key issues to help you do the same by offering invaluable advice on: creating an ethical strategy for your business, finding suppliers who share your aims, banking ethically, buying positively, respecting and protecting the environment, and contributing to your local community.

Disagreements, Disputes and All-Out War — $29.95
The potential for conflict exists in every interaction. But when one doesn’t know how to deal with these disagreements constructively, they can escalate into unproductive and even destructive situations. The key is not to avoid conflict, but to recognise and manage it skillfully to produce the best possible outcome. In this powerful and practical guide, author Gini Graham Scott shows readers how to identify the reason for the conflict, recognise and control the emotional factors, and find the best...

Perfect Selling: Open the Door. Close the Deal — $29.95
She has authored 10 books on selling and sales management, including her most recent works, The Sales Success Handbook - 20 Lessons to Open and Close Sales Now, Sales Coaching - Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management courses at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published...

Up Against the Wal-Marts — $33.00
This updated edition of the book also gives you a huge selection of tools to help you spot new trends, troubleshoot financial issues, gauge customer satisfaction, leverage promotional opportunities, and more. There are also more than a dozen new and updated profiles of companies that have staked out strong and profitable positions for themselves alongside the huge chain stores that are often lethal to under-equipped, smaller operations.

The Wal-Mart Effect — $29.95
Charles Fishman takes us into the heart of the most successful superstore in history to show how the ‘Wal-Mart effect’ shapes lives everywhere, whether for overnight cleaners in America, bicycle-makers in China or salmon farmers in Chile. Now Wal-Mart’s influence is so great it can determine everything from the design of deodorant to the shape of a town, working practices to market forces themselves, Fishman asks: how did a shop manage to do all this? And what will the ultimate cost of low prices...

Inside Retailing - Single issue — $20.00
Each issue includes exclusive stories about Australian retail chains - based on interviews with senior retail executives. We cover expansion plans, mergers and acquisitions, property developments, regulatory issues and a raft of other news of relevance to retail executives in Australia and beyond.

Coolhunting — $39.95
What is cool? It's one of today's most pervasive and elusive questions. No matter who we are, we all have an innate desire to be cool, cultivate cool and find cool. Whether it's the next hot band, this season's hip new TV show or the trendy new club that's attracting all the right people, everyone wants to tap into the power of the latest trends in fashion, music, politics and entertainment.

The Management Contradictionary — $19.95
“The shock of recognition, the juxtaposition of incongruious facts and fictions, and the undermining of authority, all combine to create a humorous debunking of the world of work,” the authors say on the back of this irreverent and amusing dictionary for the modern executive.

FOODweek newsletter — $499.00
Each week, news is segmented into sections including retailing, manufacturing & marketing, liquor, foodservice, research & foodscience, regulatory, trends and Last Word - our weekly page of light hearted stories, commentary and industry trivia from home and abroad.

Online Marketing Inside Out — $55.00
This book doesn't just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases. You will learn about: The changing face of marketing The new frontier of PR and media Using your web site to generate income Getting the most from the search engine crowd Promote your message through socializing Implementing profitable email marketing campaigns Getting others to sell your products for you Spreading your message through online advertising.

Best iPhone Apps — $38.95
What you need is a reliable guide to the best, most useful, and most entertaining iPhone apps, concisely catalogued and described. Well, look no further, because Best iPhone Apps is on its way! Full of colourful and helpful illustrations, this one-of-a-kind catalogue gives you the quick lowdown on each app, with brief tips on how to use it. No other guide can help you sort through the wealth of iPhone apps to find the true nuggets.

My Secret Life on the McJob — $41.95
This is an intriguing book littered with examples of real life experiences of customer interaction and the difference Newman’s response made, as well as objective commentary. It is written in a clear, friendly, easily-followed format. This is not a traditional academic textbook, but an easily-read, enjoyable book, packed with good advice for anyone in retailing – Editor.

FOODweek newsletter - 6 months subscription — $275.00
Each week, news is segmented into sections including retailing, manufacturing & marketing, liquor, foodservice, research & foodscience, regulatory, trends and Last Word - our weekly page of light hearted stories, commentary and industry trivia from home and abroad.

Insignia Refresh Stainless Steel Chrome Trim — $39.00

Cool Shops Hamburg — $35.00
Stores featured, from the en vogue to the trendy boutiques of the hip Schanzen district, include craft2u, Diesel, Marc Anthony, Salon, Unger, Xocolaterie, Elterhaus, Andreas Linzner, Alsterhaus and Frank Otto.

Google Adwords That Work Australian Edition — $24.95
It is for the non-techie who wants to be involved - this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you. AdWords can offer you a real chance of 'getting big, fast'.

Top Shops 2 — $120.00
"Each project is thoroughly documented with the designer's own notes and explanations, sketches, floor plans and glossy full-colour photographs. They show a common inclination towards calm and concise paces and offer an inspiring range of formal proposals full of glamour."

Cool Shops Milan — $35.00
Retailers featured include Acqua di Parma, Boffi, two Dolce & Gabbana flagships, Gucci, Giorgio Armani, Lollipops, Paul Smith, Prada Donna, Spazio stores, Moschino and Anna Molinari.

Service Please — $34.95
Those answers lie within. Individuals must accept that it is they who are the driving force which will overcome inertia and ensure the aim of service excellence is attained and maintained. Traditional training methods and the concept of empowerment have been found wanting. There must be alternatives.

Trolley Wars — $26.95
“The shock of recognition, the juxtaposition of incongruious facts and fictions, and the undermining of authority, all combine to create a humorous debunking of the world of work,” the authors say on the back of this irreverent and amusing dictionary for the modern executive.

Shops & Malls — $130.00
A huge selection of stores and malls are featured. Malls include Burjuman Centre, home of luxury brands in Dubai, the Gateway Theatre of Shopping in Durban, Funf Hofe in Munich, Bluewater, near London, Langham Place, Hong Kong, Sevens in Dusseldorf, Italmark Brescia (Italy), Caretta Shiodome in Tokyo and El Boulevard in Vitoria, Spain. Oh, and ABC Beirut.

Business Lessons from the EDGE — $39.95
They’ll learn inspiring lessons from the careers of skateboarding star Tony Hawk and business partner Per Welinder (co-founders of the world’s hottest skateboard company), freestyle motocross rider Carey Hart (owner of a tattoo/clothing line), and surfers Izzy and Coco Tihany (owners of a surf school and apparel company).

Still Open - The Guide to Traditional London Shops — $39.95
London is world famous for its multitude of shops, but Knightsbridge and Oxford Street are just the tip of the iceberg. Each area of London – from Hackney to Hampstead, from Putney to Peckham – has its own distinctive atmosphere, shops and unique history. Unfortunately, the homogenisation of the high street is beginning to blur these distinctions.

Greatest Tips & Tricks for Retail Success — $29.95
Written by industry veteran Mark Muller, this handbook contains insights from more than 20 years of retail design experience and will prove an invaluable resource to retail shop owners, managers, designers, and shop fitters.

Retail Support listing — $792.00
List your company in our online service provider's directory and get access to thousands of retailers. Our online directory is the most popular retail services and support directories in Australia.

Inside Retailing (12 months) — $499.00
Each issue includes exclusive stories about Australian retail chains - based on interviews with senior retail executives. We cover expansion plans, mergers and acquisitions, property developments, regulatory issues and a raft of other news of relevance to retail executives in Australia and beyond.

Global Brand Shop Windows Design - The Art of Visual Merchandise — $119.00
Global Brand Shop Windows Design features retailers predominantly from France, Spain, Italy, The UK and Hong Kong, grouped in categories - ladies and menswear, shoes & accessories, perfume & cosmetics, home deco and department stores.

Design and Launch an Online Web Design Business in a Week — $32.95
Design an attractive, business website using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming knowledge. Create a killer online portfolio that captures new clients. Use easy online tools that work 24/7 to handle requests and payments. Drive traffic using search engine optimization and other marketing and advertising techniques. Boost profits by expanding your specialty or your business.

e-RICHES 2.0 — $39.95
Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. Featuring inspiring and instructive success stories, as well as easy-to-implement, step-bystep methods.

Superb Shops — $125.00
What’s quickly noticeable reading through this 240 page book is that the stores selected have remarkably different design strengths. Some are notable for stunning fit-outs within the confines of heritage buildings, others for radical exterior design, like adidas’ factory outlet, others for unique internal features, like the twisted metal ‘wave’ of Issey Miyake’s ceiling.

What Made You Think of That — $22.99
Have you ever wondered why some people consistently seem to have original and different ways of approaching problems, ideas or opportunities? Are you intrigued as to why some individuals see opportunities where others can't or why some companies lead, whilst others follow? This book is both an explanation and celebration of thinking differently.

Top Shops — $99.95
Publishers PageOne of Singapore have made considerable effort to show not just the overall design of each project, but also the most significant construction details, which in some cases are an essential character of the finished space.

Don't Stuff Up the Retail Sale — $39.95
Explains Berry: "We identify what it takes to become skilled in sales and in easy-to-understand terms discuss methods of attaining proficiency. The information it contains helps the reader comprehend the sales process at progressively deeper levels therefore increasing sales results even further. Though nothing can replace the interactive and tailored approach live training provides, our new book serves as a guide when help is needed. It will also challenge readers to continue to improve their sales...

Retail is a University — $29.95
Retail is a University celebrates retail as a career of first choice. It is a must read for mentors and HR professionals seeking aids to assist those they are guiding and retail employees looking for inspiration and a vision of what can be.

How To Sell Your Business Book/CD — $29.94
How To Sell Your Business is tailored primarily for the owners of small to medium sized privately owned businesses, it contains a route map of the main factors you need to be both aware of and to consider in contemplating the sale process. It offers clear vision and methodology through what can be a very complicated & stressful process. Drawing on Don Matlocks twenty plus years of personal experience selling, & consulting on the selling, of businesses big and small the book will be must have guide...

Get Weird — $41.00
In Get Weird!, workplace performance expert john Putzier offers 101 ways to make your workplace a fun and productive environment for your employees as well as yourself. By changing the bery tone and culture of your company with these quick, easy, and often inexpensive ideas, you can enhance employee morale, creative thinking, and productivity. Equally important, you’ll find a goldmine of ideas for attracting and retaining the best talent available. Take a look at some of these innovative – and highly...

Cool Shops Munich — $35.00
Cool Shops Munich guides you confidently through the city’s most beautiful shops, including opticians, jewellers, book stores and interior design. The guide includes useful addresses and a clear city plan.

Startups That Work — $35.00
Joel Kurtzman and a reserach team from PricewaterhouseCoopers spent four years studying 350 companies and interviewing hundreds of venture capitalists, CEOs, boards of directors, and angel investors. Their mission: to understand business startups organically, from the inside out, and to aquire the tools to literally map the success of any new business in any industry.

What Happy Companies Know — $39.95
They uncover opportunities where others fixate on obstacles and blame. Most may already know what unhappy companies look like: What Happy Companies Know reveals the five crucial elements that happy companies share in common... and shows how to lead any company to happiness!

Smart Selling on the Phone and Online — $35.00
The world of selling keeps changing, and inside sales professionals are on the front line. More than ever, they need powerful tools to open stronger, build trust faster, handle objections better, and close more sales. Based on the author?s TeleSmart 10 System for Power Selling, Smart Selling on the Phone and Online pinpoints the ten skills essential to high-efficiency, high-success performance.

Cool Shops Paris — $35.00
This guide takes the reader on a photographic journey through the best shops of the city, including ‘high street’ fashion houses and character-filled boutiques on the back streets.

The Eagle Boys Pizza Story — $34.95
The book chronicles Tom’s journey from leaving school at age 15 and becoming a baker, to the opening of the first Eagle Boys Pizza store in Albury with his Mum as partner. It then leads the reader through the journey of the rapid expansion of the business, the much publicised war with industry heavyweights Dominos and Pizza Hut and expansion overseas all leading to the eventual sale in 2007.

Celebrating 20 years of sleeping around — $40.99
It canvasses his experiences in wholesaling and dealing with department stores, manufacturing offshore, creating promotions, shooting catalogues, and selling product through mail order, internet and retail stores.

Greentailing and Other Revolutions in Retail — $59.95
"At T-Mobile, our retail service brand continues to morph as consumer desires around new technology, products, and services go through explosive change. McMillan|Doolittle knows how to make sense of these shifting sands of retail with practical and insightful solutions today for these nontraditional challenges of tomorrow." -- Robert Dotson, CEO and President, T-Mobile USA, Inc.

Business Imperatives — $34.95
Those answers lie within. Individuals must accept that it is they who are the driving force which will overcome inertia and ensure the aim of service excellence is attained and maintained. Traditional training methods and the concept of empowerment have been found wanting. There must be alternatives.

Anatomy of a Business Plan — $29.95
What does it take to succeed in starting and running a small business? For expert guidance to take advantage of powerful business-building opportunities, the Australian edition of the bestselling Anatomy of a Business Plan offers step-by-step, proven advice.

Cool Shops Berlin — $35.00
Building on the success of its Cool Shops line, teNeues is expanding its sights to focus on the many retail offerings of Germany ’s dynamic capital, Berlin . Known for their variety and vitality, you can find just about anything you could imagine—and some things you probably couldn’t dream of—in Berlin ’s multitude of first-rate shops. From designer clothing boutiques to exclusive car showrooms, or one of the multitude of up-market chocolatiers, you can enjoy any kind of shopping adventure in Berlin...

FOODweek Directory 2008 — $295.00
Published annually, this directory provides an invaluable resource tool for businesses in the food manufacturing, marketing and retailing arena. It contains company contact and address information for enterprises involved in all aspects of the industry – from manufacturers and suppliers of food and grocery products through to supermarket chains and grocery wholesalers.

101 Ways to Market Your Business — $24.95
Achieve dramatic improvements in your business without investing a lot of time and money. These 101 practical marketing suggestions will show you how you can realise the full potential of your business. Each strategy is based on proven marketing techniques used by successful

Inside Retailing - (6 Months) — $275.00
Each issue includes exclusive stories about Australian retail chains - based on interviews with senior retail executives. We cover expansion plans, mergers and acquisitions, property developments, regulatory issues and a raft of other news of relevance to retail executives in Australia and beyond.

Build an eBay Business QuickSteps — $34.95
Shortcuts for accomplishing common tasks. Need-to-know facts in concise narrative. Helpful reminders or alternate ways of doing things. Bonus information related to the topic being covered. Errors and pitfalls to avoid.

Search Engine Marketing — $46.99
Track and measure both digital and traditional marketing with analytics. Define and use KPIs to manage campaigns and channels for maximum profitability. Employ SEO strategies to increase leads, conversions, and sales. Understand how website architecture, keywords, tags, and sitemaps affect search results. Use PPC to place ads in search engines, radio, TV, and newspapers. Get hands-on strategies for maximizing Google Analytics and Google AdWords.

Amazon Top Seller Secrets — $44.95
With this priceless advice, readers can make more profits and build their business without constraints and without all the hassles.

CATS – The Nine Lives of Innovation — $26.00
Dr Stephen Lundin is a writer and filmmaker with a rich history in business, management and graduate level education. His best-selling book Fish! Has continuously been a weekly Wall Street Journal bestseller and monthly Business Week bestseller for more than four years. Fish! Has been published in 34 languages with over 4 million copies in print worldwide.

D&B's Guide to Cash Flow and Credit Risk — $39.93
developing and implementing a credit policy. using a credit reporting agency. managing receivables and improving cash flow. calling in debt collectors. credit management for overseas customers. getting the most from your credit management personnel. smart use of business data. Full of hints and tips, this book reflects Dun & Bradstreet's 160 years of experience in credit risk and cash flow management.

How to Fund Your Business — $39.95
For each possible source of funding, from re-mortgaging and loans, business angels and venture capitalists, to some of the lesser known (and not advised) techniques like the “5 card trick”, it walks through: what each is looking for; whether this is the right route for you; how best to find them and pitch to them successfully; how much they might be willing to lend; questions they will ask and questions you should ask.

Shop Design — $39.95
Sabina Marreiros studied architecture in Stuttgart, Germany, and Cordoba, Argentina. She has worked in architectural firms and edited several books for teNeues, which specialises in architectural and design publications.

Marketing Success — $24.95
Achievers Group owner and MD Tony Gattari, whose expertise and passion for business runs deep. Tony was GM for Harvey Norman Computer and Communications Division where he oversaw the growth of the division from $12 million to $565 million in nine years. He has been the MD of a public listed company and CEO of a successful technology company.

Essential Guide to Franchising in Australia — $24.95
Garry's fresh and candid writing style peppered with lots of case histories will give you all the facts on: how franchising works; who is franchising in Australia today; how to pick professional franchisors; how to franchise your business; what to do if you're an unhappy franchisee; why the culture of franchising is so critical to a long term franchisor/franchisee relationship.