It's hard to be recognized in the world of portable media players when we live in an Apple-obsessed culture. But, Archos has done a pretty good job. Definitely the underdog yet moving with force, Archos produces high-quality electronics comparable to Apple and various other competitors. Archos specializes in quality pocket-sized products that feature audio and video recording, photo viewing, gaming and other multimedia applications. Their models have gained considerable critical attention. Once word spreads and consumers catch on, Archos will inevitably be a significant force in the portable media player market.